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ULTIMA is the American cousin to NARVA, a proud Australian brand established by Brown & Watson International Pty Ltd, a private company formed in 1957. The company was purchased by GUD Holdings Limited in July 2015.

Our slogan ‘The Vision to Go Further’ represents our passion to deliver the world’s highest quality vehicle lighting products that meet and exceed customer expectations. This commitment extends to numerous vehicular accessories and utilities.

Every aspect of our operation is committed to quality. Today, through innovation and market development we are the market leader in the field of Automotive Lighting and Electrical Equipment, servicing original equipment and aftermarket markets as diverse as Automotive, Light and Heavy Transport, 4WD, Recreational and Emergency Vehicles, Agriculture, Mining and Marine. It is this breadth of expertise that ULTIMA now brings to the North American market.